The Rise of Shadow AI: How Enterprises Can Regain Control
Shadow AI – analogous to “shadow IT” – refers to employees using AI tools or models without official approval or oversight. With the explosion of generative AI like ChatGPT, such unsanctioned use has surged. Enterprise adoption of generative AI by employees jumped from 74% to 96% in 2023-2024, and over one-third of workers admit to sharing sensitive work data with AI tools without permission. This covert AI adoption can boost productivity, but it also exposes organizations to significant security, compliance, and reputational risks. Business and technology leaders are now grappling with how to harness AI’s benefits while keeping these “shadow” deployments in check.
Risks and Real-World Incidents
Unauthorized AI use isn’t a theoretical problem – many enterprises have already encountered shadow AI mishaps or taken drastic steps to prevent them. Below are a few well-documented examples across industries that highlight the stakes:
Samsung’s Data Leak via ChatGPT
Samsung engineers unknowingly uploaded confidential source code and meeting notes into ChatGPT, inadvertently making this sensitive data part of the chatbot’s training. Realizing the potential security risks, the company swiftly responded by banning external AI tools and developing an internal AI system with stricter controls to safeguard proprietary information.
Financial Institutions Clamp Down
Financial institutions are taking a hard stance against unauthorized AI use, with JPMorgan Chase, Goldman Sachs, and Citigroup implementing strict restrictions or outright bans on ChatGPT due to compliance concerns. Similarly, Deutsche Bank proactively blocked the tool to mitigate potential data leaks while carefully assessing more secure AI alternatives.
Healthcare’s Privacy Challenge
Hospitals are treading cautiously with AI tools like ChatGPT, wary of the risks associated with patient data exposure. With HIPAA compliance being non-negotiable, using AI tools that lack built-in safeguards could open the door to serious regulatory violations. As healthcare embraces AI, institutions must find ways to balance technological advancements with ironclad data protection.
Tech Giants Restrict External AI
In a move to safeguard proprietary data, Apple and Verizon have placed restrictions on employee use of ChatGPT, fearing potential leaks of sensitive information. Instead of relying on external AI tools, these tech giants are actively developing and deploying secure, internal AI alternatives to maintain control over data while still leveraging the power of artificial intelligence.
Shadow AI Proliferation in Enterprises
A financial firm, anticipating minimal unauthorized AI use, was stunned to uncover 65 unapproved AI tools in an internal audit—far exceeding the 10 they initially suspected. Despite strict bans, employees continued leveraging AI for productivity gains, highlighting the growing challenge enterprises face in balancing security with innovation.
Managing Shadow AI: Strategies and Solutions
Enterprise leaders are learning that the answer to shadow AI isn’t to stifle innovation, but to guide it. Companies are implementing governance frameworks, offering approved AI tools, and updating policies to manage shadow AI before it causes harm.
Establish Clear AI Usage Policies and Training
Accenture embraces AI innovation while maintaining strict data security measures, allowing employees to leverage AI tools but strictly prohibiting the upload of confidential data. To ensure responsible use, the company emphasizes employee education, equipping teams with clear guidelines on safe AI experimentation and compliance best practices.
Provide Secure, Sanctioned AI Tools
Internal AI Platforms
Samsung took a proactive approach to AI security by developing an internal chatbot to replace external tools, ensuring data remained within company-controlled systems. Apple is following suit, investing in its own AI models to prevent potential leaks and maintain tighter control over its proprietary information.
Private/Custom AI Instances
Morgan Stanley took a strategic leap by deploying a private GPT-4 chatbot tailored for its financial advisors, ensuring secure access to AI-powered insights without risking sensitive data exposure. Meanwhile, OpenAI and Microsoft are catering to enterprises by offering AI solutions with robust encryption and compliance-focused safeguards, allowing businesses to harness AI’s potential within a controlled and secure environment.
Enterprise AI Solutions
Amazon is steering its workforce towards secure AI adoption by promoting its internal AI tool, CodeWhisperer, as a safer alternative to public AI platforms. Meanwhile, PwC is taking enterprise AI to the next level, deploying 'ChatPwC,' a private AI chatbot tailored for its employees, and rolling out ChatGPT Enterprise to more than 100,000 staff members, ensuring controlled and compliant AI usage across the organization.
Strengthen Oversight and Governance Now
AI governance is becoming a crucial pillar of enterprise security, with dedicated committees now assessing new AI tool requests and ensuring compliance with regulatory standards.
IT teams are ramping up AI usage audits to identify unauthorized applications, while organizations are weaving AI oversight directly into cybersecurity policies and disciplinary frameworks.
This proactive approach is transforming AI governance from a reactive necessity into a strategic advantage, enabling businesses to innovate while staying firmly within regulatory and ethical boundaries.
Key Insights on AI Governance
- Shadow AI is widespread and inevitable: Employees will seek AI tools unless provided with sanctioned alternatives.
- Risks are real and costly: Unauthorized AI use can lead to data leaks, compliance violations, and IP loss.
- Proactive governance turns risk into opportunity: Setting AI policies and oversight committees can help manage AI safely.
- Provide a “safe haven” for AI use: Secure, vetted AI platforms reduce the need for employees to seek unauthorized tools.
- Balance innovation with control: A strong AI governance framework enables responsible AI adoption.